In contrast, there are Small Business Owners. These are everyday individuals who start their own businesses to supply products and services to the public. Most Small Business Owners strive to build a reputation for being local and community-oriented, and sell the highest quality products to the locals. This is a rather effective sales method. Most people would rather buy from Bob down the street than the big, Fortune 500 monster that just moved in and put three local businesses under.
Although there have been countless success stories of Small Businesses booming to million or billion dollar giants, most Small Business Owners only strive to be successful enough to earn a living and possibly employ a few people along the way.
Wow, that's amazing! I'll take two!Today, this realm of business is being taken over. It is being glutted with a group of society who has no idea what running a business takes, and they lack any pretense that they are not in it to get rich quick. They have no imagination, no drive, no ambition, no determination, no work ethic, and no stamina.
Furthermore, they don't understand the first thing about their products and have no idea how to sell or market them. They see something they think will sell like hotcakes, spend four hours making a business card, and then start scoping out the market. Once they see who their competition is, the first thing they do is start up a rumor mill against them. Playing their products and services up, and their competition's down.
It boggles the mind trying to understand the psyche of these people. What would possess someone to start a business with no forethought or planning, with a junk product, and with absolutely no understanding of the product, market, or industry? Then to take said product and start competing with people who are already in the market with a quality product who have done all the work, and start lying and trying to steal their customer base...
If your product is so poor or inferior to another that you have to lie to sell it, then you're in the wrong market with the wrong product. You might as well get out while you can, because you will fail. And when you fail, it's going to hurt. You may steal some of the competition's customers, but when they find out that you've lied to them they will return. All you will have done is ruin yourself and make a lifelong customer for your competition. Ultimately, you will also incur the wrath of both, and believe me, they will get even.
